When thinking about what to get the kids, yours or those of others, keep something in mind. Kids don't remember who got them a particular toy, they remember the people that play with them.
When you give a kid a toy, get on the floor and help them open the box, set it up, and play with it. That's how you'll show your love. That's how a relationship will blossom. When you see the child next time, he or she will remember you as the one who made the funny voice with the doll, but might not remember it was you who gave the present.